Artisan Vapor Company

Project Overview

• The Artisan Vapor Company sought to revamp their online presence to better reflect their position as a leading provider of electronic cigarettes, e-liquids, and CBD products. The objective was to create a user-friendly, visually appealing, and responsive website that would enhance customer engagement and streamline the shopping experience.

Objectives

• Modern Aesthetic: Develop a clean and contemporary design that aligns with the brand’s identity.
• Enhanced User Experience: Simplify navigation and improve the overall user journey from landing to checkout.
• Mobile Responsiveness: Ensure seamless functionality across all devices, including desktops, tablets, and smartphones.
• Scalable Architecture: Build a platform that can accommodate future growth and integration of new features.

Challenges

• Content Migration: Transferring extensive product data and customer information without disrupting existing operations.
• Performance Optimization: Balancing high-quality visuals with fast load times to prevent user drop-off.
• Regulatory Compliance: Incorporating age verification mechanisms to comply with legal requirements for tobacco and CBD products.

Solution & Tech Stack

To achieve the project goals, the following technologies and tools were utilized:

• Content Management System: WordPress, chosen for its flexibility and user-friendly interface, allowing easy content updates and management.
• E-Commerce Platform: WooCommerce, seamlessly integrated with WordPress to handle product listings, inventory management, and transactions.
• Analytics and Tag Management:
  • Google Analytics, for tracking user behavior and gathering insights to inform ongoing improvements.
  • Google Tag Manager, facilitating efficient management of marketing and analytics tags without direct code modifications.
  • Matomo Tag Manager, offering an open-source alternative for enhanced data control.
• Mapping Services: Google Maps API, integrated to assist customers in locating physical store locations.
• Marketing Automation: Marketo, employed to streamline email marketing campaigns and customer engagement strategies.
• Customer Feedback: Surveys 360, utilized to gather customer feedback and improve service offerings.
• Data Visualization: Tableau, implemented for advanced data analysis and visualization to inform business decisions.
• Database Management: Microsoft Access, used for internal data management and reporting needs.
• Programming Languages: HTML5, CSS3 (with SCSS), and JavaScript (ES6) formed the foundation of the website’s front-end development, ensuring a responsive and interactive user interface.
• Version Control: Git, employed for tracking changes and facilitating collaborative development.

Results

• Improved User Engagement: The redesigned website saw a significant increase in average session duration and a decrease in bounce rate, indicating enhanced user interest and retention.
• Sales Growth: Streamlined navigation and a simplified checkout process contributed to a notable uptick in conversion rates and overall sales.
• Positive Feedback: Customers praised the site’s modern look and ease of use, reflecting the successful alignment of design with user expectations.
• Operational Efficiency: The integration of robust analytics and marketing tools enabled the company to make data-driven decisions, optimizing marketing efforts and inventory management.

Conclusion

The Artisan Vapor Company website redesign project successfully transformed the company’s digital presence, creating a scalable and user-centric platform. By leveraging a comprehensive tech stack and focusing on user experience, the project achieved its objectives, positioning the brand for continued growth in the competitive e-cigarette and CBD market.